{"id":18425,"date":"2025-07-07T18:21:26","date_gmt":"2025-07-07T16:21:26","guid":{"rendered":"https:\/\/www.tecnitasa.es\/assessment\/valuation-of-intangible-assets\/brand-valuation\/"},"modified":"2025-09-09T16:53:03","modified_gmt":"2025-09-09T14:53:03","slug":"brand-valuation","status":"publish","type":"page","link":"https:\/\/www.tecnitasa.es\/en\/assessment\/valuation-of-intangible-assets\/brand-valuation\/","title":{"rendered":"Brand valuation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"18425\" class=\"elementor elementor-18425 elementor-17776\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-769f8c63 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"769f8c63\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2cb48edf\" data-id=\"2cb48edf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e505ce3 elementor-widget elementor-widget-heading\" data-id=\"6e505ce3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Brand valuation<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fd29765 elementor-widget elementor-widget-breadcrumbs\" data-id=\"2fd29765\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/www.tecnitasa.es\/en\/home-new\/\">TECNITASA<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-126cb836\" data-id=\"126cb836\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5cc76b39 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5cc76b39\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3305eb59\" data-id=\"3305eb59\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6405bc65 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"6405bc65\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Do you need advice for your projects?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20896af3 form-service elementor-widget elementor-widget-shortcode\" data-id=\"20896af3\" data-element_type=\"widget\" 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function will not check for gform.isFormEditor().\n\t\t *\/\n\t\tcallIfLoaded: function ( fn ) {\n\t\t\tif ( gform.domLoaded && gform.scriptsLoaded && ( gform.themeScriptsLoaded || gform.isFormEditor() ) ) {\n\t\t\t\tif ( gform.isFormEditor() ) {\n\t\t\t\t\tconsole.warn( 'The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 3.1.' );\n\t\t\t\t}\n\t\t\t\tfn();\n\t\t\t\treturn true;\n\t\t\t}\n\t\t\treturn false;\n\t\t},\n\n\t\t\/**\n\t\t * Call a function when all scripts are loaded\n\t\t *\n\t\t * @param function fn the callback function to call when all scripts are loaded\n\t\t *\n\t\t * @returns void\n\t\t *\/\n\t\tinitializeOnLoaded: function( fn ) {\n\t\t\tif ( ! gform.callIfLoaded( fn ) ) {\n\t\t\t\tdocument.addEventListener( 'gform_main_scripts_loaded', () => { gform.scriptsLoaded = true; gform.callIfLoaded( fn ); } );\n\t\t\t\tdocument.addEventListener( 'gform\/theme\/scripts_loaded', () => { gform.themeScriptsLoaded = 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tabindex='-1'><\/div>\n                        <div class='gform_heading'>\n                            <p class='gform_description'><\/p>\n                        <\/div><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_15' id='gform_15' class='solicita_tasacion' action='\/en\/wp-json\/wp\/v2\/pages\/18425#gf_15' data-formid='15' novalidate>\n                        <div class='gform-body gform_body'><div id='gform_fields_15' class='gform_fields top_label form_sublabel_below description_below validation_below'><div id=\"field_15_1\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  data-js-reload=\"field_15_1\" ><label class='gfield_label gform-field-label' for='input_15_1'>Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_1' id='input_15_1' type='text' value='' class='large'    placeholder='Name' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_15_3\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  data-js-reload=\"field_15_3\" ><label class='gfield_label gform-field-label' for='input_15_3'>Surname<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_3' id='input_15_3' type='text' value='' class='large'    placeholder='Surname' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_15_8\" class=\"gfield gfield--type-email gfield--input-type-email gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  data-js-reload=\"field_15_8\" ><label class='gfield_label gform-field-label' for='input_15_8'>Email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_8' id='input_15_8' type='email' value='' class='large'   placeholder='Email' aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_15_9\" class=\"gfield gfield--type-phone gfield--input-type-phone gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  data-js-reload=\"field_15_9\" ><label class='gfield_label gform-field-label' for='input_15_9'>Phone number<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_phone'><input name='input_9' id='input_15_9' type='tel' value='' class='large'  placeholder='Phone number' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_15_13\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  data-js-reload=\"field_15_13\" ><label class='gfield_label gform-field-label' for='input_15_13'>Provincia<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select name='input_13' id='input_15_13' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' selected='selected' class='gf_placeholder'>Provincia<\/option><option value='\u00c1lava' >\u00c1lava<\/option><option value='Albacete' >Albacete<\/option><option value='Alicante' >Alicante<\/option><option value='Almer\u00eda' >Almer\u00eda<\/option><option value='Asturias' >Asturias<\/option><option value='\u00c1vila' >\u00c1vila<\/option><option value='Badajoz' >Badajoz<\/option><option value='Islas Baleares' >Islas Baleares<\/option><option value='Barcelona' >Barcelona<\/option><option value='Burgos' >Burgos<\/option><option value='C\u00e1ceres' >C\u00e1ceres<\/option><option value='C\u00e1diz' >C\u00e1diz<\/option><option value='Cantabria' >Cantabria<\/option><option value='Castell\u00f3n' >Castell\u00f3n<\/option><option value='Ceuta' >Ceuta<\/option><option value='Ciudad Real' >Ciudad Real<\/option><option value='C\u00f3rdoba' >C\u00f3rdoba<\/option><option value='Cuenca' >Cuenca<\/option><option value='Gerona' >Gerona<\/option><option value='Granada' >Granada<\/option><option value='Guadalajara' >Guadalajara<\/option><option value='Guip\u00fazcoa' >Guip\u00fazcoa<\/option><option value='Huelva' >Huelva<\/option><option value='Huesca' >Huesca<\/option><option value='Ja\u00e9n' >Ja\u00e9n<\/option><option value='La Coru\u00f1a' >La Coru\u00f1a<\/option><option value='Le\u00f3n' >Le\u00f3n<\/option><option value='L\u00e9rida' >L\u00e9rida<\/option><option value='La Rioja' >La Rioja<\/option><option value='Lugo' >Lugo<\/option><option value='Madrid' >Madrid<\/option><option value='M\u00e1laga' >M\u00e1laga<\/option><option value='Melilla' >Melilla<\/option><option value='Murcia' >Murcia<\/option><option value='Navarra' >Navarra<\/option><option value='Orense' >Orense<\/option><option value='Palencia' >Palencia<\/option><option value='Las Palmas' >Las Palmas<\/option><option value='Pontevedra' >Pontevedra<\/option><option value='Salamanca' >Salamanca<\/option><option value='S.C.Tenerife' >S.C.Tenerife<\/option><option value='Segovia' >Segovia<\/option><option value='Sevilla' >Sevilla<\/option><option value='Soria' >Soria<\/option><option value='Tarragona' >Tarragona<\/option><option value='Teruel' >Teruel<\/option><option value='Toledo' >Toledo<\/option><option value='Valencia' >Valencia<\/option><option value='Valladolid' >Valladolid<\/option><option value='Vizcaya' >Vizcaya<\/option><option value='Zamora' >Zamora<\/option><option value='Zaragoza' >Zaragoza<\/option><\/select><\/div><\/div><div id=\"field_15_14\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  data-js-reload=\"field_15_14\" ><label class='gfield_label gform-field-label' for='input_15_14'>Ref. Catastral<\/label><div class='ginput_container ginput_container_text'><input name='input_14' id='input_15_14' type='text' value='' class='large'    placeholder='Referencia Catastral (si se conoce)'  aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_15_10\" class=\"gfield gfield--type-textarea gfield--input-type-textarea gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  data-js-reload=\"field_15_10\" ><label class='gfield_label gform-field-label' for='input_15_10'>Message<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_10' id='input_15_10' class='textarea small'    placeholder='How can we help you?' aria-required=\"true\" aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/div><fieldset id=\"field_15_11\" class=\"gfield gfield--type-consent gfield--type-choice gfield--input-type-consent gfield--width-full form_consent gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  data-js-reload=\"field_15_11\" ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Consent<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/legend><div class='ginput_container ginput_container_consent'><input name='input_11.1' id='input_15_11_1' type='checkbox' value='1'   aria-required=\"true\" aria-invalid=\"false\"   \/> <label class=\"gform-field-label gform-field-label--type-inline gfield_consent_label\" for='input_15_11_1' >I have read and accept the <a href=\"https:\/\/www.tecnitasa.es\/en\/privacy-policy\/\">privacy policy<\/a><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/label><input type='hidden' name='input_11.2' value='I have read and accept the &lt;a href=&quot;https:\/\/www.tecnitasa.es\/en\/privacy-policy\/&quot;&gt;privacy policy&lt;\/a&gt;' class='gform_hidden' \/><input type='hidden' name='input_11.3' value='15' class='gform_hidden' \/><\/div><\/fieldset><fieldset id=\"field_15_15\" class=\"gfield gfield--type-consent gfield--type-choice gfield--input-type-consent gfield--width-full form_consent field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  data-js-reload=\"field_15_15\" ><legend class='gfield_label gform-field-label gfield_label_before_complex' >\u00bfNecesitas tambi\u00e9n asesoramiento gratuito para conseguir la mejor hipoteca?<\/legend><div class='ginput_container ginput_container_consent'><input name='input_15.1' id='input_15_15_1' type='checkbox' value='1'    aria-invalid=\"false\"   \/> <label class=\"gform-field-label gform-field-label--type-inline gfield_consent_label\" for='input_15_15_1' >S\u00ed, acepto compartir los datos con un asesor hipotecario (colaborador externo) con el fin de que me ayuden gratuitamente a conseguir las mejores condiciones en mi hipoteca.<\/label><input type='hidden' name='input_15.2' value='S\u00ed, acepto compartir los datos con un asesor hipotecario (colaborador externo) con el fin de que me ayuden gratuitamente a conseguir las mejores condiciones en mi hipoteca.' class='gform_hidden' \/><input type='hidden' name='input_15.3' value='15' class='gform_hidden' \/><\/div><\/fieldset><div id=\"field_15_16\" class=\"gfield gfield--type-honeypot gform_validation_container field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_visible\"  data-js-reload=\"field_15_16\" ><label class='gfield_label gform-field-label' for='input_15_16'>Email<\/label><div class='ginput_container'><input name='input_16' id='input_15_16' type='text' value='' autocomplete='new-password'\/><\/div><div class='gfield_description' id='gfield_description_15_16'>This field is for validation purposes and should be left unchanged.<\/div><\/div><\/div><\/div>\n        <div class='gform-footer gform_footer top_label'> <input type='submit' id='gform_submit_button_15' class='gform_button button' onclick='gform.submission.handleButtonClick(this)' value='Send'  \/> <input type='hidden' name='gform_ajax' value='form_id=15&amp;title=&amp;description=1&amp;tabindex=0&amp;theme=gravity-theme' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submission_method' data-js='gform_submission_method_15' value='iframe' \/>\n            <input type='hidden' class='gform_hidden' name='is_submit_15' value='1' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submit' value='15' \/>\n            \n            <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' \/>\n            <input 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            attributes: true,                childList: false,                subtree: true,                attributeFilter: [ 'style', 'class' ],            });        } else {            triggerPostRender();        }    } );} ); \n\/* ]]> *\/\n<\/script>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-ffbcc3a e-flex e-con-boxed e-con e-parent\" data-id=\"ffbcc3a\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42b893d elementor-widget elementor-widget-text-editor\" data-id=\"42b893d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In today&#8217;s increasingly globalized and competitive business environment, <strong data-start=\"74\" data-end=\"146\">brand valuation has become an essential tool<\/strong> for companies, entrepreneurs and investors. <strong data-start=\"190\" data-end=\"228\">Knowing the real value of a brand<\/strong> not only provides <strong data-start=\"244\" data-end=\"309\">security in purchase and sale transactions, licenses and mergers<\/strong>, but also acts as a driving force to <strong data-start=\"350\" data-end=\"456\">design expansion strategies, optimize tax planning and strengthen the negotiating position<\/strong> with financial institutions and strategic partners. In Tecnitasa Group, we have <strong data-start=\"545\" data-end=\"661\">a multidisciplinary team that uses internationally recognized methodologies and market data analysis<\/strong> to offer valuation reports that combine <strong data-start=\"711\" data-end=\"762\">technical rigor, transparency and vision of the future<\/strong>. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2bc767ec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2bc767ec\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-66c74869\" data-id=\"66c74869\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2df3d484 elementor-widget elementor-widget-image\" data-id=\"2df3d484\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.tecnitasa.es\/wp-content\/uploads\/2025\/07\/marcas-683x1024.jpg\" class=\"attachment-large size-large wp-image-17779\" alt=\"valorar una marca\" srcset=\"https:\/\/www.tecnitasa.es\/wp-content\/uploads\/2025\/07\/marcas-683x1024.jpg 683w, https:\/\/www.tecnitasa.es\/wp-content\/uploads\/2025\/07\/marcas-200x300.jpg 200w, https:\/\/www.tecnitasa.es\/wp-content\/uploads\/2025\/07\/marcas-768x1152.jpg 768w, https:\/\/www.tecnitasa.es\/wp-content\/uploads\/2025\/07\/marcas-1024x1536.jpg 1024w, https:\/\/www.tecnitasa.es\/wp-content\/uploads\/2025\/07\/marcas.jpg 1280w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-11392355\" data-id=\"11392355\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50cd9448 elementor-widget elementor-widget-heading\" data-id=\"50cd9448\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is brand valuation?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47c5062 elementor-widget elementor-widget-text-editor\" data-id=\"47c5062\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Brand valuation is <strong data-start=\"830\" data-end=\"920\">the procedure by which the economic value of a trademark<\/strong>, understood as an <strong data-start=\"937\" data-end=\"996\">intangible asset of great relevance for the company<\/strong>, <strong data-start=\"830\" data-end=\"920\">is estimated<\/strong>. This process combines objective data &#8211; such as <strong data-start=\"1041\" data-end=\"1118\">market share, attributable revenues and profit margins &#8211;<\/strong>with more qualitative parameters, such as <strong data-start=\"1164\" data-end=\"1237\">notoriety, perception of quality and consumer loyalty<\/strong>.<br data-start=\"1238\" data-end=\"1241\">By quantifying these elements, a figure is obtained that reflects <strong data-start=\"1306\" data-end=\"1383\">the brand&#8217;s capacity to generate sustainable profits in the future<\/strong> and contributes to <strong data-start=\"1399\" data-end=\"1437\">strategic decision-making<\/strong>: from <strong data-start=\"1445\" data-end=\"1473\">mergers and acquisitions<\/strong> to communication campaigns or the design of <strong data-start=\"1520\" data-end=\"1547\">licenses and franchises<\/strong>. Furthermore, <strong data-start=\"1559\" data-end=\"1644\">the rigorous valuation of the brand facilitates its inclusion in the financial statements<\/strong> and supports <strong data-start=\"1653\" data-end=\"1710\">negotiation with investors and financial institutions<\/strong>.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b538889 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b538889\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d205acd\" data-id=\"d205acd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a9f0e5c elementor-widget elementor-widget-heading\" data-id=\"5a9f0e5c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">&gt; Key factors influencing brand valuation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e07412d elementor-widget elementor-widget-text-editor\" data-id=\"1e07412d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The valuation of a brand depends on <strong data-start=\"1808\" data-end=\"1946\">a combination of quantitative and qualitative elements that define its ability to generate competitive advantage and future benefits<\/strong>. These include: <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53131332 elementor-widget elementor-widget-accordion\" data-id=\"53131332\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1391\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1391\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"15\" viewBox=\"0 0 25 15\" fill=\"none\"><path id=\"Vector\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.402375 0.320084C0.899911 -0.142046 1.66469 -0.0986313 2.11056 0.417053L11.4051 11.167C12.022 11.8805 12.978 11.8805 13.5949 11.167L22.8894 0.417056C23.3353 -0.0986279 24.1001 -0.142042 24.5976 0.320088C25.0952 0.782217 25.137 1.57489 24.6912 2.09058L15.3966 12.8405C13.8182 14.6662 11.1818 14.6662 9.60337 12.8405L0.308819 2.09057C-0.137047 1.57489 -0.0951607 0.782213 0.402375 0.320084Z\" fill=\"#232360\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"15\" viewBox=\"0 0 25 15\" fill=\"none\"><path id=\"Vector\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M24.5976 13.8896C24.1001 14.3518 23.3353 14.3083 22.8894 13.7927L13.5949 3.04269C12.978 2.32919 12.022 2.32919 11.4051 3.04269L2.11055 13.7927C1.66469 14.3083 0.89991 14.3518 0.402374 13.8896C-0.0951632 13.4275 -0.137048 12.6348 0.308817 12.1191L9.60337 1.36917C11.1818 -0.456434 13.8182 -0.456433 15.3966 1.36917L24.6912 12.1191C25.137 12.6348 25.0952 13.4275 24.5976 13.8896Z\" fill=\"#D50037\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Recognition and prestige<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div id=\"elementor-tab-content-1391\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1391\"><p><span style=\"font-weight: 400;\">A brand&#8217;s notoriety, both in terms of spontaneous and suggested recognition, and the perception it arouses in the public, directly condition its value. A brand with high prestige is usually associated with positive attributes (quality, innovation, trust) that justify higher prices and generate a greater impact on purchase decisions. <\/span><\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1392\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1392\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"15\" viewBox=\"0 0 25 15\" fill=\"none\"><path id=\"Vector\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.402375 0.320084C0.899911 -0.142046 1.66469 -0.0986313 2.11056 0.417053L11.4051 11.167C12.022 11.8805 12.978 11.8805 13.5949 11.167L22.8894 0.417056C23.3353 -0.0986279 24.1001 -0.142042 24.5976 0.320088C25.0952 0.782217 25.137 1.57489 24.6912 2.09058L15.3966 12.8405C13.8182 14.6662 11.1818 14.6662 9.60337 12.8405L0.308819 2.09057C-0.137047 1.57489 -0.0951607 0.782213 0.402375 0.320084Z\" fill=\"#232360\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"15\" viewBox=\"0 0 25 15\" fill=\"none\"><path id=\"Vector\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M24.5976 13.8896C24.1001 14.3518 23.3353 14.3083 22.8894 13.7927L13.5949 3.04269C12.978 2.32919 12.022 2.32919 11.4051 3.04269L2.11055 13.7927C1.66469 14.3083 0.89991 14.3518 0.402374 13.8896C-0.0951632 13.4275 -0.137048 12.6348 0.308817 12.1191L9.60337 1.36917C11.1818 -0.456434 13.8182 -0.456433 15.3966 1.36917L24.6912 12.1191C25.137 12.6348 25.0952 13.4275 24.5976 13.8896Z\" fill=\"#D50037\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Positioning and market share<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div id=\"elementor-tab-content-1392\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1392\"><p><span style=\"font-weight: 400;\">The brand&#8217;s position within its sector &#8211; whether as a leader, follower or specialized niche &#8211; and the percentage of sales it captures with respect to the competition are decisive in assessing its strength. A high market share indicates leverage, economies of scale and barriers to entry for new competitors. <\/span><\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1393\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1393\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"15\" viewBox=\"0 0 25 15\" fill=\"none\"><path id=\"Vector\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.402375 0.320084C0.899911 -0.142046 1.66469 -0.0986313 2.11056 0.417053L11.4051 11.167C12.022 11.8805 12.978 11.8805 13.5949 11.167L22.8894 0.417056C23.3353 -0.0986279 24.1001 -0.142042 24.5976 0.320088C25.0952 0.782217 25.137 1.57489 24.6912 2.09058L15.3966 12.8405C13.8182 14.6662 11.1818 14.6662 9.60337 12.8405L0.308819 2.09057C-0.137047 1.57489 -0.0951607 0.782213 0.402375 0.320084Z\" fill=\"#232360\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"15\" viewBox=\"0 0 25 15\" fill=\"none\"><path id=\"Vector\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M24.5976 13.8896C24.1001 14.3518 23.3353 14.3083 22.8894 13.7927L13.5949 3.04269C12.978 2.32919 12.022 2.32919 11.4051 3.04269L2.11055 13.7927C1.66469 14.3083 0.89991 14.3518 0.402374 13.8896C-0.0951632 13.4275 -0.137048 12.6348 0.308817 12.1191L9.60337 1.36917C11.1818 -0.456434 13.8182 -0.456433 15.3966 1.36917L24.6912 12.1191C25.137 12.6348 25.0952 13.4275 24.5976 13.8896Z\" fill=\"#D50037\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Legal protection and trademark registration<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div id=\"elementor-tab-content-1393\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1393\"><p><span style=\"font-weight: 400;\">The brand&#8217;s contribution to the company&#8217;s financial results, measured through its net income and margins -especially EBITDA-, reflects its pricing power and operational efficiency. Recurring or subscription-based lines of business tend to increase the predictability of flows and, therefore, the value assigned. <\/span><\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1394\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1394\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"15\" viewBox=\"0 0 25 15\" fill=\"none\"><path id=\"Vector\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.402375 0.320084C0.899911 -0.142046 1.66469 -0.0986313 2.11056 0.417053L11.4051 11.167C12.022 11.8805 12.978 11.8805 13.5949 11.167L22.8894 0.417056C23.3353 -0.0986279 24.1001 -0.142042 24.5976 0.320088C25.0952 0.782217 25.137 1.57489 24.6912 2.09058L15.3966 12.8405C13.8182 14.6662 11.1818 14.6662 9.60337 12.8405L0.308819 2.09057C-0.137047 1.57489 -0.0951607 0.782213 0.402375 0.320084Z\" fill=\"#232360\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"15\" viewBox=\"0 0 25 15\" fill=\"none\"><path id=\"Vector\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M24.5976 13.8896C24.1001 14.3518 23.3353 14.3083 22.8894 13.7927L13.5949 3.04269C12.978 2.32919 12.022 2.32919 11.4051 3.04269L2.11055 13.7927C1.66469 14.3083 0.89991 14.3518 0.402374 13.8896C-0.0951632 13.4275 -0.137048 12.6348 0.308817 12.1191L9.60337 1.36917C11.1818 -0.456434 13.8182 -0.456433 15.3966 1.36917L24.6912 12.1191C25.137 12.6348 25.0952 13.4275 24.5976 13.8896Z\" fill=\"#D50037\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Legal protection and trademark registration<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div id=\"elementor-tab-content-1394\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1394\"><p><span style=\"font-weight: 400;\">Having a solid registration in the relevant classes of the Nice Classification, accompanied by a clean litigation history and a broad territorial scope, reduces risks and adds security to the investor. The greater the international coverage and the more robust the IP portfolio, the higher the valuation of the intangible asset. <\/span><\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1395\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-1395\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"15\" viewBox=\"0 0 25 15\" fill=\"none\"><path id=\"Vector\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.402375 0.320084C0.899911 -0.142046 1.66469 -0.0986313 2.11056 0.417053L11.4051 11.167C12.022 11.8805 12.978 11.8805 13.5949 11.167L22.8894 0.417056C23.3353 -0.0986279 24.1001 -0.142042 24.5976 0.320088C25.0952 0.782217 25.137 1.57489 24.6912 2.09058L15.3966 12.8405C13.8182 14.6662 11.1818 14.6662 9.60337 12.8405L0.308819 2.09057C-0.137047 1.57489 -0.0951607 0.782213 0.402375 0.320084Z\" fill=\"#232360\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"15\" viewBox=\"0 0 25 15\" fill=\"none\"><path id=\"Vector\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M24.5976 13.8896C24.1001 14.3518 23.3353 14.3083 22.8894 13.7927L13.5949 3.04269C12.978 2.32919 12.022 2.32919 11.4051 3.04269L2.11055 13.7927C1.66469 14.3083 0.89991 14.3518 0.402374 13.8896C-0.0951632 13.4275 -0.137048 12.6348 0.308817 12.1191L9.60337 1.36917C11.1818 -0.456434 13.8182 -0.456433 15.3966 1.36917L24.6912 12.1191C25.137 12.6348 25.0952 13.4275 24.5976 13.8896Z\" fill=\"#D50037\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Durability and customer loyalty<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div id=\"elementor-tab-content-1395\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-1395\"><p><span style=\"font-weight: 400;\">The ability to retain customers over time and the brand&#8217;s longevity in the market reinforce the reliability of your future revenues. A loyal customer base not only ensures recurring sales, but also brand advocates who organically amplify your reputation. <\/span><\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-51810568 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"51810568\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47fd6d62\" data-id=\"47fd6d62\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5dff91ad elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5dff91ad\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.tecnitasa.es\/en\/appraisal-form\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request your appraisal now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f5df29a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f5df29a\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56c3dfd6\" data-id=\"56c3dfd6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a5ea2f4 elementor-widget elementor-widget-heading\" data-id=\"7a5ea2f4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">&gt; Why is it important to value a brand?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25c80b7f elementor-widget elementor-widget-text-editor\" data-id=\"25c80b7f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Having an official valuation provides multiple strategic and operational benefits:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf0f3c0 elementor-widget elementor-widget-accordion\" data-id=\"bf0f3c0\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-2001\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2001\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"15\" viewBox=\"0 0 25 15\" fill=\"none\"><path id=\"Vector\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.402375 0.320084C0.899911 -0.142046 1.66469 -0.0986313 2.11056 0.417053L11.4051 11.167C12.022 11.8805 12.978 11.8805 13.5949 11.167L22.8894 0.417056C23.3353 -0.0986279 24.1001 -0.142042 24.5976 0.320088C25.0952 0.782217 25.137 1.57489 24.6912 2.09058L15.3966 12.8405C13.8182 14.6662 11.1818 14.6662 9.60337 12.8405L0.308819 2.09057C-0.137047 1.57489 -0.0951607 0.782213 0.402375 0.320084Z\" fill=\"#232360\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"15\" viewBox=\"0 0 25 15\" fill=\"none\"><path id=\"Vector\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M24.5976 13.8896C24.1001 14.3518 23.3353 14.3083 22.8894 13.7927L13.5949 3.04269C12.978 2.32919 12.022 2.32919 11.4051 3.04269L2.11055 13.7927C1.66469 14.3083 0.89991 14.3518 0.402374 13.8896C-0.0951632 13.4275 -0.137048 12.6348 0.308817 12.1191L9.60337 1.36917C11.1818 -0.456434 13.8182 -0.456433 15.3966 1.36917L24.6912 12.1191C25.137 12.6348 25.0952 13.4275 24.5976 13.8896Z\" fill=\"#D50037\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Determine its real value<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div id=\"elementor-tab-content-2001\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2001\"><p><span style=\"font-weight: 400;\">Incorporate brand value into the balance sheet <\/span><b>balance sheet<\/b><span style=\"font-weight: 400;\">  puts a value on assets that would otherwise remain invisible. This makes it easier to make investment decisions, establish appropriate leverage ratios and meet accounting requirements, which require the correct identification and valuation of intangibles in an acquisition. <\/span><\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-2002\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2002\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"15\" viewBox=\"0 0 25 15\" fill=\"none\"><path id=\"Vector\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.402375 0.320084C0.899911 -0.142046 1.66469 -0.0986313 2.11056 0.417053L11.4051 11.167C12.022 11.8805 12.978 11.8805 13.5949 11.167L22.8894 0.417056C23.3353 -0.0986279 24.1001 -0.142042 24.5976 0.320088C25.0952 0.782217 25.137 1.57489 24.6912 2.09058L15.3966 12.8405C13.8182 14.6662 11.1818 14.6662 9.60337 12.8405L0.308819 2.09057C-0.137047 1.57489 -0.0951607 0.782213 0.402375 0.320084Z\" fill=\"#232360\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"15\" viewBox=\"0 0 25 15\" fill=\"none\"><path id=\"Vector\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M24.5976 13.8896C24.1001 14.3518 23.3353 14.3083 22.8894 13.7927L13.5949 3.04269C12.978 2.32919 12.022 2.32919 11.4051 3.04269L2.11055 13.7927C1.66469 14.3083 0.89991 14.3518 0.402374 13.8896C-0.0951632 13.4275 -0.137048 12.6348 0.308817 12.1191L9.60337 1.36917C11.1818 -0.456434 13.8182 -0.456433 15.3966 1.36917L24.6912 12.1191C25.137 12.6348 25.0952 13.4275 24.5976 13.8896Z\" fill=\"#D50037\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Facilitate the sale and purchase or assignment of rights<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div id=\"elementor-tab-content-2002\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2002\"><p><span style=\"font-weight: 400;\">In M&amp;A transactions or licensing agreements, having an objective and defensible valuation report reduces negotiation times, narrows the field of conflict and provides legal certainty. Both parties can agree on a price based on market data and financial projections, minimizing the risk of later challenges. <\/span><\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-2003\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-2003\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"15\" viewBox=\"0 0 25 15\" fill=\"none\"><path id=\"Vector\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.402375 0.320084C0.899911 -0.142046 1.66469 -0.0986313 2.11056 0.417053L11.4051 11.167C12.022 11.8805 12.978 11.8805 13.5949 11.167L22.8894 0.417056C23.3353 -0.0986279 24.1001 -0.142042 24.5976 0.320088C25.0952 0.782217 25.137 1.57489 24.6912 2.09058L15.3966 12.8405C13.8182 14.6662 11.1818 14.6662 9.60337 12.8405L0.308819 2.09057C-0.137047 1.57489 -0.0951607 0.782213 0.402375 0.320084Z\" fill=\"#232360\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"15\" viewBox=\"0 0 25 15\" fill=\"none\"><path id=\"Vector\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M24.5976 13.8896C24.1001 14.3518 23.3353 14.3083 22.8894 13.7927L13.5949 3.04269C12.978 2.32919 12.022 2.32919 11.4051 3.04269L2.11055 13.7927C1.66469 14.3083 0.89991 14.3518 0.402374 13.8896C-0.0951632 13.4275 -0.137048 12.6348 0.308817 12.1191L9.60337 1.36917C11.1818 -0.456434 13.8182 -0.456433 15.3966 1.36917L24.6912 12.1191C25.137 12.6348 25.0952 13.4275 24.5976 13.8896Z\" fill=\"#D50037\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Obtain financing and bank backing<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div id=\"elementor-tab-content-2003\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-2003\"><p><span style=\"font-weight: 400;\">Many financial institutions and investment funds accept valued intangible assets as <b>collateral<\/b>. An accredited technical report allows for better repayment terms and more competitive interest rates by offering additional collateral that is not limited to tangible assets.a. <\/span><\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-2004\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-2004\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"15\" viewBox=\"0 0 25 15\" fill=\"none\"><path id=\"Vector\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.402375 0.320084C0.899911 -0.142046 1.66469 -0.0986313 2.11056 0.417053L11.4051 11.167C12.022 11.8805 12.978 11.8805 13.5949 11.167L22.8894 0.417056C23.3353 -0.0986279 24.1001 -0.142042 24.5976 0.320088C25.0952 0.782217 25.137 1.57489 24.6912 2.09058L15.3966 12.8405C13.8182 14.6662 11.1818 14.6662 9.60337 12.8405L0.308819 2.09057C-0.137047 1.57489 -0.0951607 0.782213 0.402375 0.320084Z\" fill=\"#232360\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"15\" viewBox=\"0 0 25 15\" fill=\"none\"><path id=\"Vector\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M24.5976 13.8896C24.1001 14.3518 23.3353 14.3083 22.8894 13.7927L13.5949 3.04269C12.978 2.32919 12.022 2.32919 11.4051 3.04269L2.11055 13.7927C1.66469 14.3083 0.89991 14.3518 0.402374 13.8896C-0.0951632 13.4275 -0.137048 12.6348 0.308817 12.1191L9.60337 1.36917C11.1818 -0.456434 13.8182 -0.456433 15.3966 1.36917L24.6912 12.1191C25.137 12.6348 25.0952 13.4275 24.5976 13.8896Z\" fill=\"#D50037\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Optimize taxation and accounting<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div id=\"elementor-tab-content-2004\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-2004\"><p><span style=\"font-weight: 400;\">Brand valuation is key to take advantage of tax incentives related to the amortization of intangibles, as well as to plan the tax burden in business reorganization operations. A sound valuation avoids tax contingencies and facilitates transparency before the tax authorities. <\/span><\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-2005\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-2005\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"15\" viewBox=\"0 0 25 15\" fill=\"none\"><path id=\"Vector\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.402375 0.320084C0.899911 -0.142046 1.66469 -0.0986313 2.11056 0.417053L11.4051 11.167C12.022 11.8805 12.978 11.8805 13.5949 11.167L22.8894 0.417056C23.3353 -0.0986279 24.1001 -0.142042 24.5976 0.320088C25.0952 0.782217 25.137 1.57489 24.6912 2.09058L15.3966 12.8405C13.8182 14.6662 11.1818 14.6662 9.60337 12.8405L0.308819 2.09057C-0.137047 1.57489 -0.0951607 0.782213 0.402375 0.320084Z\" fill=\"#232360\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"15\" viewBox=\"0 0 25 15\" fill=\"none\"><path id=\"Vector\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M24.5976 13.8896C24.1001 14.3518 23.3353 14.3083 22.8894 13.7927L13.5949 3.04269C12.978 2.32919 12.022 2.32919 11.4051 3.04269L2.11055 13.7927C1.66469 14.3083 0.89991 14.3518 0.402374 13.8896C-0.0951632 13.4275 -0.137048 12.6348 0.308817 12.1191L9.60337 1.36917C11.1818 -0.456434 13.8182 -0.456433 15.3966 1.36917L24.6912 12.1191C25.137 12.6348 25.0952 13.4275 24.5976 13.8896Z\" fill=\"#D50037\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Support in litigation and intellectual property disputes<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div id=\"elementor-tab-content-2005\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-2005\"><p><span style=\"font-weight: 400;\">In legal disputes over trademark infringement, an expert appraisal of the <\/span><b>valuation expertise<\/b><span style=\"font-weight: 400;\">  provides a justifiable economic figure for the damage caused. This is essential for claiming adequate compensation and defending the company&#8217;s rights in court and arbitration. <\/span><\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6212c44e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6212c44e\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb6b99b\" data-id=\"fb6b99b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22621d9c elementor-widget elementor-widget-heading\" data-id=\"22621d9c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Benefits of hiring a professional trademark appraisal service<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ebe59ec elementor-widget elementor-widget-text-editor\" data-id=\"7ebe59ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To ensure maximum reliability and usefulness of the valuation reports, it is advisable to use appraisal companies with a specialized team. The main benefits are: <\/span><\/p><h3><b>Intellectual property and branding experience<\/b><\/h3><p><span style=\"font-weight: 400;\">At <\/span><b>Group<\/b> <b>Tecnitasa<\/b><span style=\"font-weight: 400;\">  we combine knowledge to analyze the brand from all aspects: financial, legal and market perception. This comprehensive vision is key to capture nuances that influence value and that could go unnoticed in more basic valuations. <\/span><\/p><h3><b>Continuous updating and focus on trends<\/b><\/h3><p><span style=\"font-weight: 400;\">We incorporate digital metrics (e.g., <\/span><b>share of search<\/b><span style=\"font-weight: 400;\">sentiment analysis in social networks), social media <\/span><b>ESG<\/b><span style=\"font-weight: 400;\">  (environmental, social and governance) and post-pandemic behaviors that influence brand perception and value. This allows us to accurately reflect current market dynamics. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-44c246f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44c246f\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-292fdd3a\" data-id=\"292fdd3a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6905e112 elementor-widget elementor-widget-heading\" data-id=\"6905e112\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Discover other appraisal and\/or valuation services<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a151e84 elementor-widget elementor-widget-text-editor\" data-id=\"6a151e84\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In addition to trademarks, Tecnitasa Group offers appraisals and valuations of all types of assets. Its specialist team<br>applies specific criteria for each type of asset, adapting to the particular needs of clients.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2ae2af7d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ae2af7d\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-7ee73136\" data-id=\"7ee73136\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59389afa elementor-flip-box--effect-fade elementor-widget elementor-widget-flip-box\" data-id=\"59389afa\" data-element_type=\"widget\" data-widget_type=\"flip-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper elementor-view-default\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tIntangible assets\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3265a710 elementor-widget elementor-widget-heading\" data-id=\"3265a710\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.tecnitasa.es\/en\/assessment\/valuation-of-intangible-assets\/\">Intangible assets<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-60f49ee3\" data-id=\"60f49ee3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d6f6112 elementor-flip-box--effect-fade elementor-widget elementor-widget-flip-box\" data-id=\"4d6f6112\" data-element_type=\"widget\" data-widget_type=\"flip-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper elementor-view-default\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tPatents\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f9b5554 elementor-widget elementor-widget-heading\" data-id=\"6f9b5554\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"http:\/\/Brands\">Patents<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-39a3593d\" data-id=\"39a3593d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46591655 elementor-flip-box--effect-fade elementor-widget elementor-widget-flip-box\" data-id=\"46591655\" data-element_type=\"widget\" data-widget_type=\"flip-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper elementor-view-default\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tGoodwill\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a320888 elementor-widget elementor-widget-heading\" data-id=\"4a320888\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.tecnitasa.es\/valoracion\/activos-intangibles\/valoracion-de-fondos-de-comercio\/\">Goodwill<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3e06a387 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e06a387\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4c009dfa\" data-id=\"4c009dfa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8947567 elementor-flip-box--effect-fade elementor-widget elementor-widget-flip-box\" data-id=\"8947567\" data-element_type=\"widget\" data-widget_type=\"flip-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper elementor-view-default\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tFlex living\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e09d6a2 elementor-widget elementor-widget-heading\" data-id=\"5e09d6a2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.tecnitasa.es\/en\/assessment\/flex-living\/\">Flex Living<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-45c6af82\" data-id=\"45c6af82\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ca19e1c elementor-flip-box--effect-fade elementor-widget elementor-widget-flip-box\" data-id=\"5ca19e1c\" data-element_type=\"widget\" data-widget_type=\"flip-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper elementor-view-default\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tSenior Living\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-154a4903 elementor-widget elementor-widget-heading\" data-id=\"154a4903\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.tecnitasa.es\/en\/assessment\/senior-living\/\">Senior Living<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-af70d36\" data-id=\"af70d36\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e857c48 elementor-flip-box--effect-fade elementor-widget elementor-widget-flip-box\" data-id=\"1e857c48\" data-element_type=\"widget\" data-widget_type=\"flip-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper elementor-view-default\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tBuild to rent\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29a934c1 elementor-widget elementor-widget-heading\" data-id=\"29a934c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.tecnitasa.es\/en\/assessment\/build-to-rent\/\">Build to rent<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ff47f14 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ff47f14\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1bffeb7f\" data-id=\"1bffeb7f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70ff4b85 elementor-widget elementor-widget-heading\" data-id=\"70ff4b85\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Latest news on valuations<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-645ce52d elementor-widget elementor-widget-text-editor\" data-id=\"645ce52d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Check our blog for up-to-date news and specialized articles on the appraisal industry. We offer information on trends, market changes, regulations and advice for owners and investors in this segment. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40f11ace elementor-align-center elementor-widget elementor-widget-button\" data-id=\"40f11ace\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.tecnitasa.es\/en\/blog\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View all<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-34b62685 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"34b62685\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-55ab0c6e\" data-id=\"55ab0c6e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3acd198 elementor-widget elementor-widget-heading\" data-id=\"3acd198\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Are you looking for a trademark valuation company? Request a free quote! <\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6657847b elementor-widget elementor-widget-text-editor\" data-id=\"6657847b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In Group <\/span><b>Tecnitasa<\/b><span style=\"font-weight: 400;\">  we combine independence, speed and in-depth knowledge of the market and regulations to offer you brand valuations that meet your objectives: support in financing, corporate transactions, tax optimization or legal defense. Contact us and receive a no-obligation quote, tailored to your industry needs. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dfcaf00 elementor-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"1dfcaf00\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.tecnitasa.es\/en\/appraisal-form\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request your appraisal now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3cf73de1\" data-id=\"3cf73de1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Brand valuation Do you need advice for your projects? In today&#8217;s increasingly globalized and competitive business environment, brand valuation has become an essential tool for companies, entrepreneurs and investors. Knowing the real value of a brand not only provides security in purchase and sale transactions, licenses and mergers, but also acts as a driving force [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":15655,"parent":17381,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-18425","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u3010\u2714\ufe0f Trademark Valuation Service\u3011<\/title>\n<meta name=\"description\" content=\"Expert trademark valuation service. 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